Analytics
Installing Google Analytics tracking in Wordpress
Friday, July 27th, 2007If you have a wordpress blog and you want to install google analytics tracking try Google Analytics 2.4. The plugin adds Google analytics to your blog, with all sorts of advanced tracking abilities. Its very simple to install. Download the zip and upload its contents into your plugins folder, i.e.: yoursite.com/wp-content/plugins
PPC Tip: Save Tens of Thousands of Dollars in Adwords and Other PPC Campaigns Using Negative Keywords
Tuesday, July 24th, 2007Choosing the right keywords for you PPC campaigns is the first step. Choosing the right negative keywords is just as important. For high priced keywords in competitive industries its easy for advertisers to live with a $10 - $15 average cost per click. But advertisers need to be careful in selecting the right negative keywords […]
Multiple domains, One Modular Merchant Ecommerce System.
Friday, July 6th, 2007Using Modular Merchant Ecommerce to connect multiple domains/sites to a single customized ecommerce system.
In this example, a single company has multiple websites that connect with one ecommerce system (Modular Merchant). For branding purposes the company decided to seperate product sites, but were still intersted in having one ecommerce for cross marketing and statistical purposes. One […]
Conversion Tracking – Online and Offline!
Sunday, July 1st, 2007One of my first SEM campaigns was for a lead generation website for home renovation contractors. The site focused on regional services and all my campaigns were geo-targeted. Conversion tracking was implemented through the PPC platforms and via Google Analytics. For my client the bottom line and the only thing that mattered was “Cost Per […]
From Freelance to Company
Monday, June 25th, 2007WebTov used to be just me.
Actually there was no “WebTov” just me doing freelance SEO and SEM consulting from my home in Israel. Things were good and clients were happy, but things were about to change. Word of mouth was enough to have my phone ringing non-stop. At first I wasn’t interested in expanding my […]