Microsoft Adcenter
E-Commerce Sites and Cash Flow!
Friday, August 3rd, 200799% of all e-commerce sites fail – for a variety of reasons which I won’t go into today. However, one major barrier for an e-commerce site is cash flow to fuel marketing expenses. Like any business offline or online, marketing is an investment. E-commerce sites that utilize valuable online marketing media can see a quicker [...]
PPC Tip: Save Tens of Thousands of Dollars in Adwords and Other PPC Campaigns Using Negative Keywords
Tuesday, July 24th, 2007Choosing the right keywords for you PPC campaigns is the first step. Choosing the right negative keywords is just as important. For high priced keywords in competitive industries its easy for advertisers to live with a $10 – $15 average cost per click. But advertisers need to be careful in selecting the right negative keywords [...]
Multiple domains, One Modular Merchant Ecommerce System.
Friday, July 6th, 2007Using Modular Merchant Ecommerce to connect multiple domains/sites to a single customized ecommerce system.
In this example, a single company has multiple websites that connect with one ecommerce system (Modular Merchant). For branding purposes the company decided to seperate product sites, but were still intersted in having one ecommerce for cross marketing and statistical purposes. One [...]
AdWords $5 and $10 minimum bids. What?
Wednesday, July 4th, 2007In my last post I mentioned that a poor quality score can earn you a $5 or $10 minimum bid to be active in search. I wanted to add a note about this. There are a few ways you can get this $5 or $10 cost per click penalty
Poor quality score
Trademark / Editorial Review Issues
Poor [...]
PPC Management – Is it worth the money?
Wednesday, July 4th, 2007Should you hire a PPC management company? Everyone likes to believe that managing PPC ads are as easy as Google’s basic interface makes it appear. However, in reality, PPC management should be done by professionals. Unless you believe that your “home made” campaigns can not be improved. If so – then I would still recommend expert PPC [...]
Conversion Tracking – Online and Offline!
Sunday, July 1st, 2007One of my first SEM campaigns was for a lead generation website for home renovation contractors. The site focused on regional services and all my campaigns were geo-targeted. Conversion tracking was implemented through the PPC platforms and via Google Analytics. For my client the bottom line and the only thing that mattered was “Cost Per [...]
From Freelance to Company
Monday, June 25th, 2007WebTov used to be just me.
Actually there was no “WebTov” just me doing freelance SEO and SEM consulting from my home in Israel. Things were good and clients were happy, but things were about to change. Word of mouth was enough to have my phone ringing non-stop. At first I wasn’t interested in expanding my [...]