WebTov

« Previous Entries

Israel SEO Company Networking: Mini SMX Internet Marketing Event in Israel

Tuesday, December 18th, 2007

A “mini SMX” style event will be held in Jerusalem, Israel February 2008. Details are still not fully out but a group has been started on facebook and a few details have been posted on the Sphinn website.
This could be an opportunity for Israel SEO companies to come together and learn from their combined knowledge [...]

From Peaches to PPC

Sunday, October 14th, 2007

WebTov: Israel SEO and Internet Marketing is a Kibbutz Revivim company. Unlike many Kibbutzim, Revivim has been very successful in its development projects. WebTov which started off as a small freelance situation for internet marketing consultation in Israel as an outsource opportunity for North American companies, is now one of the most recognized group of talented [...]

SEO vs. SEM vs. SMO – What should you do?

Friday, October 12th, 2007

As a full service marketing company we offer SEO (search engine optimization), SEM (search engine marketing), and SMO (social marketing / social media optimization), web design / redesign and web application development.
Some might say… “WOW amazing that you offer everything”, others might suggest that we focus on one. The reason we offer all is because [...]

WebTov and the year 5768

Friday, October 12th, 2007

Its been a busy couple of months! The Jewish holidays combined with many new projects! Finally its a Friday morning and the first chance I have gotten to throw a post up in months.
It’s a new year (Jewish New Year), and its already off to a great start. We hope to reach huge benchmarks by the [...]

Google, Buying Links and “SED” (Search Engine De-optimization)

Tuesday, July 24th, 2007

To buy or not to buy that is the question! Is it wrong to buy links? Should Google penalize your site if you buy links?
Firstly, Google is the largest link seller of them all – so it makes sense that they penalize other sites for the same practice that makes them as successful as they [...]

PPC Tip: Save Tens of Thousands of Dollars in Adwords and Other PPC Campaigns Using Negative Keywords

Tuesday, July 24th, 2007

Choosing the right keywords for you PPC campaigns is the first step. Choosing the right negative keywords is just as important. For high priced keywords in competitive industries its easy for advertisers to live with a $10 – $15 average cost per click. But advertisers need to be careful in selecting the right negative keywords [...]

Israel SEO as a target keyword for Israel SEO companies.

Saturday, July 14th, 2007

Is “Israel seo” a keyphrase competitive enough to brag about if an seo company in Israel actually gets ranked in the top ten of google for the keyphrase?

This blog entry is more like a test than anything. My blog is very new, has a PR 0 and no links (yet). So… If by writing this [...]

AdWords $5 and $10 minimum bids. What?

Wednesday, July 4th, 2007

In my last post I mentioned that a poor quality score can earn you a $5 or $10 minimum bid to be active in search. I wanted to add a note about this. There are a few ways you can get this $5 or $10 cost per click penalty

Poor quality score
Trademark / Editorial Review Issues
Poor [...]

PPC Management – Is it worth the money?

Wednesday, July 4th, 2007

Should you hire a PPC management company? Everyone likes to believe that managing PPC ads are as easy as Google’s basic interface makes it appear. However, in reality, PPC management should be done by professionals. Unless you believe that your “home made” campaigns can not be improved. If so – then I would still recommend expert PPC [...]

Conversion Tracking – Online and Offline!

Sunday, July 1st, 2007

One of my first SEM campaigns was for a lead generation website for home renovation contractors. The site focused on regional services and all my campaigns were geo-targeted. Conversion tracking was implemented through the PPC platforms and via Google Analytics. For my client the bottom line and the only thing that mattered was “Cost Per [...]