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Increase Conversions with a Vanity Number on your Website.

By Shalom | August 14, 2007

Business owners know that a vanity number can make a big difference in establishing one’s self as an authority thus lending to an increase in business. In the online realm this can be particularly important. Publishing your business’ phone number instils trust in your visitors, and a vanity number works to establish your business as an authority at the same time.

There are two main points to remember:

Place your phone number at the top right hand side of your page and repeat the number at least one other time on the same page. Ideally top right, center left, and bottom.
If you use vanity number, its best to translate the letters/words in to numbers under it. Although having and providing a vanity number can be a great tool. You will see a big difference in click to call conversions if you publish the number translation under it as well. Visitors might remember your vanity number – but seeing the number translation will make calling you a lot easier!

Topics: Internet Marketing, On-Page Optimization | No Comments »