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PPC Tip: Save Tens of Thousands of Dollars in Adwords and Other PPC Campaigns Using Negative Keywords
By Shalom | July 24, 2007
Choosing the right keywords for you PPC campaigns is the first step. Choosing the right negative keywords is just as important. For high priced keywords in competitive industries its easy for advertisers to live with a $10 – $15 average cost per click. But advertisers need to be careful in selecting the right negative keywords when optimizing their ad campaigns to avoid paying high amounts for traffic they prefer to avoid.
Most advertisers are keen enough to target and pay for misspelled keywords. However many neglect to develop the right list of misspelled negative keywords. There are more poor spellers than there are good! Assuming typos and misspellings in your negative keyword list can save you a lot more money than you think. Even avoiding just a few click a day for a high volume highly competitive niche keyword campaign can save you thousands or even tens of thousands of dollars per year. For example avoiding three clicks per day that would cost $10 per click will save you over $11,000 per year – and that’s only three clicks!
Google Analytics or other web tracking software can help you to identify negative keywords and develop a more extensive list for your campaigns.
Topics: Analytics, Google Adwords, Google Analytics Setup, Internet Marketing, Israel, Marketing Analysis, Microsoft Adcenter, PPC and CPM Advertising, SEM, Yahoo Search Marketing | 1 Comment »
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One Response to “PPC Tip: Save Tens of Thousands of Dollars in Adwords and Other PPC Campaigns Using Negative Keywords”
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July 25th, 2007 at 8:28 pm
[...] This post reminds us that “there are more poor spellers than there are good!” While most advertisers include keyword misspellings in their PPC campaigns, many fail to do the same for negative keywords. In fact, adding typos and misspellings to your negative keyword list can end up saving you more money than you think. [...]