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SEO vs. SEM vs. SMO – What should you do?

By Shalom | October 12, 2007

As a full service marketing company we offer SEO (search engine optimization), SEM (search engine marketing), and SMO (social marketing / social media optimization), web design / redesign and web application development.

Some might say… “WOW amazing that you offer everything”, others might suggest that we focus on one. The reason we offer all is because all of the above are connected and should not be separated in order to manage a successful internet marketing campaign.

For example why even begin a PPC campaign if your site’s usability (based on design and/or content) will not allow you to maximize your traffic. Therefore before investing money into driving traffic – make sure your design will support your marketing goals. Also some PPC advertising networks consider your sites current SEO (i.e Yahoo), so essentially you can’t even begin that program until you have reached some level of optimization. Now considering social marketing is largely based on content development and seo depends on content, why would you develop content for one without considering the other.

PPC being as competitive as it is also requires ongoing optimization which includes landing page testing in addition to campaign optimization. Landing page testing requires graphic design, content development and web programming – so explain to me how a PPC management company can ignore that (and trust me most do).

Now you’ve got your site optimized and your campaigns in great shape – but your business is being crippled by the huge influx in leads or sales. Well, now it’s time for some application development (CRM, marketing tracking system).

Basically the point is… we specialize in all of the above not because more means more ($) – but because in order to do it right you must be able to do it all. I challenge any marketing professional to disagree with me!

Topics: Internet Marketing, SEM, SEO, SMO, WebTov | No Comments »