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SMO – Marketing Viral Videos
By Shalom | June 28, 2007
So you’ve heard about it… the power of “social marketing”, specifically viral videos. Social media sites specializing in video such as YouTube, Google Video and others are growing by strides everyday. These sites are not just video blogs they are media distribution channels that large and small businesses are tapping into to spread their marketing messages.
So what goes into successfully marketing on YouTube and other social media sites.
- Creativity (Interesting + Unique)
- Talent
- Focus
- Expertise
Utilizing the web video giants can really be done by anyone… But not everyone knows the best way to market their product/services through viral video content in a way that will (1) Effectively reach their target audience, and (2) Deliver their message in a way that will provide some return on their investment (traffic/conversions).
There are two parts to marketing with viral videos; production and optimization (or social media optimization to be exact). Both go hand in hand. I’ve seen many examples of great videos that were not optimized and failed miserably. There are also many optimized videos that succeed in terms of distribution but don’t have any benefit to its authors.
As experts in SMO, we decided to polish our services by offering full video and animation production. For us combining the two areas of viral video marketing and production was a natural step in becoming a full internet marketing and development solutions company.
Topics: Optimized Web Content, SMO, Viral Marketing | No Comments »
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